ALL FOR 1
2025 NASCR PLATFORM
BUSCH LIGHT
PROBLEM: Busch Light needed to re-engage its NASCAR fanbase on social for its second season behind #1 car-driver Ross Chastain.
IDEA: #BuschAllFor1 brings the #1 beer fans closer to the #1 driver with behind-the-scenes content, mini-series, sketches and custom paint schemes for key races throughout the season.
DELIVERABLES: Daytona 500, Darlington, Kansas, Watkins Glenn, All Star Race
THE ROAD TO DAYTONA
DAYTONA 500
THE BUSCH FAN CAR
ALL STAR RACE
Senior Art Director: Travis Nagiewica
ACD: Jessica Kenser
Creative Director: Kristen Price
Strategist: Pete Pirone
Director: Gia McKenna
Videography: Trackhouse Racing
Senior Copywriter: Kyle Saurbier
ROSS AT THE OFFICE
WATKINS GLEN
NAME THAT FISH
DARLINGTON
MIDWEST MOUTHFUL
KANSAS