2025 NASCAR PLATFORM
ALL FOR 1
BUSCH LIGHT
PROBLEM: Busch Light needed a new platform to re-engage its NASCAR fanbase on social for its second season behind #1 car-driver Ross Chastain
IDEA: #BuschAllFor1 brings the #1 beer fans closer to the #1 driver with behind-the-scenes content, mini-series, and sketches for key races throughout the season.
DELIVERABLES: Daytona 500, Darlington, Kansas, Watkins Glenn
ROSS AT THE OFFICE
WATKINS GLEN
1 DRIVER
DAYTONA 500
1 TEAM
DAYTONA 500
NAME THAT FISH
DARLINGTON
MIDWEST MOUTHFUL
KANSAS
ECD: Sydney Levin-Antonelli
CD: Kristen Price
Director: Gia McKenna
ACD: Jessica Kenser
Strategist: Pete Pirone
Videography: Trackhouse Racing
Senior Copywriter: Kyle Saurbier