BUSCH LIGHT // ALL For 1

Busch Light needed to re-engage its NASCAR fanbase on social for its second season supporting #1 car-driver Ross Chastain. We launched #AllFor1as the 2025 anthem and teamed up with Trackhouse Racing to bring the #1 beer fans closer to the #1 driver via mini-docs, sketches, and fan-designed paint schemes for key races all season long.

MADE WITH: draftLine USA, TrackHouse Racing // Kristen Price, Jessica Kesner, Gia McKenna, Travis Nagiewicz, Pete Pirone

DAYTONA 500 // “THE ROAD TO DAYTONA”

This mini docu-series follows Ross Chastain and the #1 car pit crew leading up to the first race of the season.

WATKNS GLEN // “ROSS AT THE OFFICE”

A mockumentary-style sketch features Ross trying his hand at coroporate lifestyle

ALL STAR RACE // BUSCH LIGHT FAN CAR

We gave fans the chance to pick the #1 car paint scheme for the All Star Race by voting for unique design combinations in comments. The result was one of our most beloved schemes yet.

DARLINGTON // “MIDWEST MOUTHFUL”

KANSAS // “NAME THAT FISH”

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