PROBLEM: Family-run farms make up 96% of farms in America, yet 40% of Americans say they’ve never met a farmer.

IDEA: To support the return of their beloved farming cans, Busch Light traveled to JDI Farms in Punta Gorda, Florida to tell the story of the watermelon family behind pro NASCAR driver Ross Chastain

DELIVERABLES: OLV + social cut-downs