PROBLEM: Farming families make up 96 percent of farms in America, yet 40 percent of Americans say they’ve never met a farmer.

IDEA: To support the return of their beloved farming cans, Busch Light traveled to JDI Farms in Punta Gorda, Florida to tell the story of the farming family behind #1 car driver Ross Chastain

DELIVERABLES: Longform OLV + social cut-downs