FUELING AMERICA
MEET THE CHASTAINS
PROBLEM: Family-run farms make up 96% of farms in America, yet 40% of Americans say they’ve never met a farmer.
IDEA: To celebrate the return of their fan-favorite 'farming' cans, Busch Light traveled to JDI Farms in Punta Gorda, Florida, to tell the story of the multi-generational watermelon farmers behind NASCAR pro Ross Chastain.
BUSCH LIGHT